We audit and elevate supplement brands


Nutri Metrics helps supplement brands unlock and implement new growth opportunities.

We only partner with a limited number of supplement brands at any given time.

To deliver real growth, we’re selective about who we take on and focus only on brands that are ready to scale. To help us determine fit, please complete our short quiz. Even if we’re not the right match right now, you’ll still receive our full $900 AUDIT COMPLETELY FREE – so you can continue moving forward with clarity.


What we do

At Nutri Metrics we help supplement brands grow faster, healthier, and more sustainably – no matter where you are right now.

We diagnose your brand across marketing, product, operations, and analytics, uncover the real bottlenecks, and build a clear path to growth.

We specialize in scaling customer acquisition, improving profitability, and building the technical and strategic foundation for long-term brand success.


Categories we work with

1. Vitamins & Minerals

  • Multivitamins
  • Single vitamins
  • Minerals
  • Immunity boosters

2. Functional Supplements

  • Omega-3 / Fish oil
  • Collagen
  • CoQ10 / Ubiquinol
  • Antioxidants / polyphenols

3. Nootropics / Cognitive Health

  • Focus & productivity
  • Memory & Mood support
  • Anti-stress & Sleep

4. Longevity & Anti-Aging

  • NAD+ boosters
  • Resveratrol
  • Mitochondrial health

5. Gut Health & Microbiome

  • Probiotics / Prebiotics / Postbiotics
  • Digestive enzymes
  • Fiber blends

6. Herbal & Botanical Extracts

  • Turmeric
  • Ginkgo Biloba
  • Green tea extract

7. Sports Nutrition

  • Protein powders
  • Creatine
  • BCAA / EAA

8. Women’s Health

  • Hormone balance
  • PMS & menopause support
  • Collagen & beauty complexes

9. Men’s Health

  • Testosterone support
  • Performance blends
  • Hair & vitality

10. Heart, Joint & Bone Health

  • Joint support
  • Cardiovascular health
  • Bone density formulas

11. Weight Management

  • Fat burners
  • Carb blockers
  • Metabolism boosters

12. Functional Beverages & Powders

  • Greens powders
  • Hydration drinks
  • Wellness shots

13. Sleep & Stress

  • Melatonin
  • L-theanine
  • Adaptogen blends

14. Beauty-from-Within

  • Skin health complexes
  • Hair & nail formulas
  • Collagen peptides

15. Pet Nutraceuticals

  • Joint support for dogs
  • Omega-3 for pets
  • Multivitamins for pets

16. Kids’ Wellness

  • Children’s multivitamins
  • Probiotics for kids
  • Immune support gummies

17. Personalized Nutrition

  • DNA-based supplements
  • Blood-test-based supplement programs

18. Biohacking Products

  • Nootropic stacks
  • Mitochondria boosters
  • Anti-fatigue complexes

send us a request if your category is not listed.

Reviews and Cases


Collagen “Nutrition for Her”

Nutri Metrics helped my beauty brand grow faster than I expected. They spotted problems we never noticed and gave us a clear path to scale. Their insights were sharp, practical, and made a real impact on our sales. We build a new strategy, improved our customer experience and boosted our conversion rate to 7,5%, before it was 1,8%.

Saw palmetto “Biot US”

Working with Nutri Metrics reminded me that growth is rarely about luck – it’s about clarity. They looked at our saw palmetto product with fresh eyes, uncovered what we had overlooked, and showed us a simpler, stronger way forward. The results followed naturally.

Whey Protein Isolate “Protein Max”

I run my whey protein isolate brand with the same mindset I bring to training: focus on what works, remove what doesn’t. Nutri Metrics helped me do that. They showed me where my funnel was leaking, improved the customer journey, and gave me a strategic plan that actually felt aligned with who we are as a performance brand. Our numbers and our confidence grew fast.


Our approach

1. Psychological Approach to Increasing Conversions

We treat marketing as a behavioral science, not a collection of tools. Every customer moves through an emotional journey—from awareness to trust and finally to decision-making. This is especially true in nutraceuticals and wellness, where people buy based on deeper motivations: safety, credibility, expertise, and personal relevance.

Our approach uses principles of cognitive psychology, trust-building, and motivational triggers to remove barriers and guide customers toward action. We study your audience’s fears, desires, doubts, and expectations, then craft communication that meets them exactly where they are. Through persuasive messaging, structured storytelling, social proof, simplification techniques, and emotional resonance, we make your product feel like the right and natural choice.

A psychological approach means every touchpoint is intentional. Instead of generic advertising, we create a personalized experience that speaks to how real people think and behave. The result is significantly higher conversion rates, stronger relationships, and long-term customer loyalty.


2. Funnel-Driven Strategy Built for High Conversion

A strong funnel is the backbone of predictable and scalable growth. We design advanced, multi-layered funnels that move people from curiosity to education, trust, and purchase—step by step. For wellness and nutraceutical brands, this is essential: customers want clarity, proof, and guidance before committing to a health-related product.

Our funnels combine cold traffic acquisition, storytelling content, nurturing sequences, retargeting, social proof, educational messaging, and automated email flows. Each stage is engineered to give the customer exactly what they need at that moment in their decision journey.

We build funnels that adapt, evolve, and optimize continuously. Through testing, automation, segmentation, and precise messaging, the funnel becomes a living system that consistently delivers sales, lowers customer acquisition costs, and reduces dependency on single-channel traffic. With the right funnel, your growth stops being unpredictable and becomes strategically controlled.


3. Data-Driven Decision Making

Data is the foundation of every choice we make. Our agency builds a complete analytics ecosystem around your brand: full conversion tracking, event mapping, ecommerce measurement, server-side tracking, and channel-level attribution. Instead of guessing, we rely on precise numbers that reflect real customer behavior.

We implement and manage GA4, Google Tag Manager, Meta events, Google Ads conversions, custom dashboards, and deep performance metrics such as LTV, ROAS, CAC, retention, and funnel drop-off points. This gives us full visibility into what works, what wastes budget, and where scaling is possible.

A data-driven approach ensures predictable growth. It allows us to discover hidden opportunities, cut inefficient spend, and rapidly test new ideas. When decisions are based on numbers rather than assumptions, campaigns become more profitable, more stable, and infinitely easier to scale.


4. Growth-Oriented Performance Strategy

Our goal is not to generate “nice metrics”—it’s to drive real revenue, profitability, and long-term brand growth. Everything we do is aligned with expansion: higher conversion rates, increased average order value, stronger customer retention, and expansion into new audiences or markets.

We begin by optimizing the existing system, stabilizing acquisition costs, improving landing pages, enhancing user experience, and restructuring ad accounts. Next, we scale through geographic expansion, new creative directions, audience testing, product bundle strategies, and upsell frameworks.

Growth is not a spike—it’s a system. We build the foundation that supports sustainable, long-term scaling where every part of your marketing machine works harmoniously. Our performance strategy focuses on results you can measure, revenue you can track, and growth you can feel.


5. Identifying Bottlenecks and Fixing Weak Links

Every brand has hidden inefficiencies—weak touchpoints, poor conversion stages, unclear product pages, slow load times, ineffective creatives, inaccurate tracking, or unclear value propositions. We specialize in identifying these bottlenecks with precision and eliminating them one by one.

Our diagnostic process analyzes your customer journey, website structure, traffic quality, ad account setup, messaging consistency, attribution model, and competitive landscape. We uncover exactly where users drop off and why.

Once bottlenecks are identified, we implement targeted solutions: improving product pages, redesigning messaging, optimizing checkout flows, enhancing trust signals, accelerating page speed, updating creatives, strengthening retargeting, and refining funnel logic.

Fixing weak links often delivers the fastest ROI improvements because it instantly increases the efficiency of your existing traffic and ad spend. This creates a rapid path to higher profitability and smoother scaling.


6. Transparent Reporting and Honest Results

Transparency is one of our core values. Every action, every change, and every result is visible to you through clear, real-time reporting that reflects the true state of your marketing performance. No vague explanations, no hidden metrics, and no guesswork.

We provide structured dashboards showing conversions, revenue sources, cost per acquisition, channel contribution, retention, and profit tracking. We combine this with monthly performance reviews that break down what worked, what didn’t, and the exact plan moving forward.

This approach builds trust, clarity, and confidence. You always know where your money goes, how it performs, and what steps are being taken to grow the brand. Honest data and transparent communication form the foundation of long-term, successful partnerships—and we commit to delivering both consistently.