Overview
Nutrition for Her approached Nutri Metrics with a stagnating collagen product line. Despite a loyal audience, the brand struggled to convert visitors into buyers. Website performance was weak, customer flow was inconsistent, and several hidden growth barriers inside their funnel were blocking scale. Traffic quality was mixed, product pages were underoptimized, and the overall customer journey lacked clarity – resulting in wasted ad spend and a low 1.8% conversion rate.
Key chellenges
- Ad traffic not aligned with landing page intent
- Low conversion rate: 1.8%
- No clear funnel structure
- Weak customer experience
- Underperforming product pages
- Missing trust structure and social proof
What we did
- Repositioned the collagen line around beauty performance outcomes
- Added micro-messaging tailored for women 25–45
- Introduced a streamlined, conversion-first customer journey
- Rebuilt product page structure
- Improved “add to cart” flow
- Added targeted trust elements (reviews, benefits, before/after logic)
- Fixed technical bottlenecks slowing checkout
- Shifted budget into high-intent audiences
- Identified traffic leaks and fixed them
- Created a clearer analytics setup
Results After 90 Days
- Conversion Rate ↑ 316% improvement (from: 1.8% to: 7.5%)
- Revenue Impact +148% increase in monthly sales and +41% AOV (due to improved product explanation & bundles)
- +25% repeat purchase within 30 days
- Marketing Efficiency CPA dropped by 32%
- Sessions needed per purchase reduced dramatically
Psychological Approach to Increasing Conversions
We treat growth as a behavioral science, not a collection of tools. Every customer moves through an emotional journey – from awareness to trust and finally to decision-making. This is especially true in health supplement niche, where people buy based on deeper motivations: safety, credibility, expertise, and personal relevance.
Our approach uses principles of cognitive psychology, trust-building, and motivational triggers to remove barriers and guide customers toward action. We study your audience’s fears, desires, doubts, and expectations, then craft communication that meets them exactly where they are. Through persuasive messaging, structured storytelling, social proof, simplification techniques, and emotional resonance, we make your product feel like the right and natural choice.
A psychological approach means every touchpoint is intentional. Instead of generic advertising, we create a personalized experience that speaks to how real people think and behave. The result is significantly higher conversion rates, stronger relationships, and long-term customer loyalty.
For Request:
We only partner with a limited number of supplement brands at any given time.
To deliver real growth, we’re selective about who we take on and focus only on brands that are ready to scale. To help us determine fit, please complete our short quiz. Even if we’re not the right match right now, you’ll still receive our full $900 audit completely free – so you can continue moving forward with clarity.