Overview
Biot US approached Nutri Metrics because their Saw Palmetto product wasn’t scaling the way it should.
The product quality was strong, demand existed, but performance was unstable – CAC fluctuated, funnels weren’t optimized, and the messaging didn’t clearly communicate the real outcomes men care about.
Key chellenges
- Mismatch Between Ad Traffic and Page Intent
- Low conversion rate: 1.4%
- Lack of a Structured Acquisition funnel
- Unoptimized Customer Journey
- Underperforming product pages
- Missing social proof
What we did
- Shifted messaging from ingredient-focused to outcome-driven (better sleep, fewer nighttime bathroom trips, improved comfort), increasing clarity and relevance for men 40+
- Reorganized content hierarchy, simplified navigation, improved speed.
- Introduced clear benefit sections, comparison logic, simplified explanations
- Implemented bundles, enhanced Subscribe & Save visibility
- Cleaned pixel setup, added proper event prioritization, improved UTMs
- Created post-purchase education flows, consistency reminders, and supplement-use guidance to increase repeat purchases.
Results After 90 Days
- Increase in Average Order Value (AOV) ↑ 41% improvement
- Higher Conversion Rate +28%
boosted overall purchase efficiency - Stable & Predictable CAC
The new structured funnel created consistent acquisition costs - Growth in Returning Customers +32% increased repeat purchases
Psychological Approach to Increasing Conversions
We treat growth as a behavioral science, not a collection of tools. Every customer moves through an emotional journey – from awareness to trust and finally to decision-making. This is especially true in health supplement niche, where people buy based on deeper motivations: safety, credibility, expertise, and personal relevance.
Our approach uses principles of cognitive psychology, trust-building, and motivational triggers to remove barriers and guide customers toward action. We study your audience’s fears, desires, doubts, and expectations, then craft communication that meets them exactly where they are. Through persuasive messaging, structured storytelling, social proof, simplification techniques, and emotional resonance, we make your product feel like the right and natural choice.
A psychological approach means every touchpoint is intentional. Instead of generic advertising, we create a personalized experience that speaks to how real people think and behave. The result is significantly higher conversion rates, stronger relationships, and long-term customer loyalty.
For Request:
We only partner with a limited number of supplement brands at any given time.
To deliver real growth, we’re selective about who we take on and focus only on brands that are ready to scale. To help us determine fit, please complete our short quiz. Even if we’re not the right match right now, you’ll still receive our full $900 audit completely free – so you can continue moving forward with clarity.